On the left, is Billie Eilish's logo. It is very simplistic, and has little relation to her brand, however due to her extreme success, it is widely known to be associated with her. It is a stick man, slightly slanted. This can be interpreted as Billie Eilish suggesting it is okay to be 'quirky' and 'unusual' (similar to a dutch angle). We will likely create a design with her initials, while still following her colour scheme. Possible incorporating another image related item. Ideas include:
- Her green hair - Fire - A snake
Here are some ideas that we will look at for inspiration
OUR LOGO
After struggling for inspiration when creating the logo for our brand, I tried a few versions by hand, as I had ideas, just not the ability to execute them on photoshop. This is the first draft, and the hope is to upload it to photoshop and adjust the colours. This works as a logo for Billie Eilish because:
- Has her initials in bold, serif/sans-serif font simplistic
- Has a snake covering the letters
- This animal links to her brand image
Prior to arriving at this draft, I came up with one other idea, which was slightly more simplistic. It is also an option, because of how simplistic is it. With the other image having a snake on it, it could mean that when the image is small, the drawing might get confusing, and could be interpreted as a letter. Another option is to have different versions of the same logo, for example, the simplistic logo could go on our digital and website, whereas the other logo could be a social media profile picture.
A Digipak is a patented style of CD or DVD packaging that consists of a gatefold paper or cardboard outer binding with a plastic tray attached inside. When CDs were the mass market, Digipaks were the preferred choice of CD packaging for most major-label artists as they made the artist look relevant and current in the industry. The paper feel of it gave the nostalgic feeling of vinyl which opened a market to an older audience. Digipaks aren't as popular nowadays due to the easy access of music online, whether it's a free platform like YouTube, or a subscription paid streaming platform, like Apple Music. Digipaks make the CD look professional without the bulk of a plastic jewel case.
KEY ELEMENTS OF A DIGIPAK
Name of artist/band
Name of album
Track listing
Price
Bonus material
Website
Credits
Recording material, producer, when and where it was recorded, who wrote the songs and thanks.
Here you can see the difference between a Digipak and a plastic jewel case. The Digipak in this picture has 8 panels (which isn't necessarily always the case), whereas the plastic jewel case only has 4 panels.
Billie Eilish has a 6-panelDigipak as well as numerous vinyls and a cassette tape.
GENERAL CONVENTIONS
In this vodcast, I explore the general conventions of a Digipak. I look at a wide range of artists from different genres and eras. The conventions I go into include, what a Digipak is, the artist name or logo, the album title, track listing, editions, bonuses and extras, the small print, barcodes, external panels link, inner panels flow and the spine.
