Music Video Final Cut and alt vids

 IN THIS POST:

• Final cut
• What I have changed since the last
• Dance video
• Lyric video
• Visualiser
• Reaction video to video
• Product placement advert
• Teaser

FINAL CUT

This our final music video to all the good girls go to hell by Billie Eilish.  It took a lot of hard work and determination to get this video to the standard that it is.  We really took into consideration the audience's feedback, but also trusted our gut and what we thought was creative and effective.

WHAT I HAVE CHANGED SINCE THE LAST

This is the last draft before the final video:

WHAT I HAVE CHANGED SINCE LAST TIME

• added a 'nostalgic' filter to 0:13 - 0:15 (street narrative scene)
• added twin (to intertextualise 'The Shining') at 0:13 - 0:15
• swapped out shot between 0:31 - 0:33, changed it to birds eye view shot above bed, sleeping
• Changed selective cutting between 0:43 and 0:46, used the bass beat
• Key framed the thermostat out of the shot between 0:54 and 0:56
• 1:48 - 1:51, keyframes thermostat out
• 2:20 - 2:23, added twin in street scene
• 2:23 - 2:25, changed background to performance instead of narrative, made this shot last longer to get rid of other shot

DANCE VIDEO

We got one of our friends to put together a dance for our song.  This is a form of monetisation, as the video will be copyrighted due to the music.  This is also good for promotional purposes.

LYRIC VIDEO

I created a lyric video.  This is a common convention for artists to do as it creates "hype", due to it typically being released before the music video, improving the promotion.  A few years ago, these were typically made by the audience (user generated content), but in recent years, artists have been creating them themselves.  

VISUALISER

Loops Media created a visualiser, which will typically be used on Spotify.  It is a slight teaser to the music video and it is promotional, if people are to be streaming the song on Spotify.

REACTION VIDEO TO VIDEO

We asked one of our friends to play as a "fan" and create a YouTube video and react to our music video.  This is very common for fans to do, and also promotes the music video.

PRODUCT PLACEMENT ADVERT

In our music video, we include shots of Bluetooth headphones as product placement.  Here is the advert Loops Media created to go along with it. 

TEASER

Here is a teaser video that Loops Media created.  These are conventionally used to create hype around the music video on social media.