Monday 1 June 2020

Conventions/influences: video

IN THIS POST:

  • Conventions summary
  • Playlist of videos analysed
  • General conventions
  • Genre conventions
  • Loops Media's research
Myself and Loops Media have split the task of researching music video conventions, in order to grasp a wider understanding of both our genre and general conventions.

CONVENTIONS SUMMARY


PLAYLIST OF VIDEOS ANALYSED


GENERAL CONVENTIONS VODCAST

In this vodcast, I explore the general conventions of music videos.  I go into: lyrics/visuals; narrative, genre characteristics, intertextuality/postmodernism, representations, and cinematography and editing.

LINK TO SCRIPT


SELF CARE - MAC MILLER (2018)

In this PowerPoint, I explore the general conventions specifically to the music video Self Care by Mac Miller.



GENRE CONVENTIONS
In my post on genre and the chosen artist, I discuss how Billie Eilish doesn't have a specific genre she falls into, however I will be using the genres dark-pop and electropop to look at the specific conventions
In these powerpoints, I explore the conventions in the dark-pop/electropop genre.  I use Bjork's music video, it's in our hands and Grimes' music video, Violence

IT'S IN OUR HANDS - BJORK (2020) - Directed by Spike Jonze

VIOLENCE - GRIMES (2019) - Directed by Grimes

LOOPS MEDIA'S RESEARCH


SAY YOU WON'T LET GO - JAMES ARTHUR (2016) - Directed by Felix Urbauer

TOAST - KOFFEE (2018) - Directed by Xavier Damase

"GOOD MORNING" - MAK SAUCE (2019) - Produced by Class Clown Films


GENRE VIDEO AND PPT MUSIC VIDEO ANALYSIS

THE BAKERY - MELANIE MARTINEZ (2020) - Directed by Melanie Martinez
Link to the script

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