Showing posts with label Digipak. Show all posts
Showing posts with label Digipak. Show all posts

Monday, 1 June 2020

Digipak: drafts and final text

IN THIS POST:

  • Final text
  • Lyric booklet
  • Artist reviewing own Digipak
  • Fan opening on YouTube 
  • Track listing
  • Chosen images/art
  • Font research
  • Draft 2
  • Audience feedback
  • Draft 1
  • Audience feedback
  • Initial ideas

FINAL TEXT


FINAL DIGIPAK

We've created a digipak with 2 inner panels and 2 outer panels.  We used pictures from our music video shoots.



FRONT PANEL (WITHOUT STICKER):


STICKER:



SPINE:






BACK PANEL:



INNER PANEL (WITHOUT CD):



CD:




LYRIC BOOKLET


For the lyric booklet, we wanted to use lots of still shots from our music video.  We tried to find images which were striking but would also give us room for the lyrics.  For the front and back covers, we decided to use the same design as the front and rear panels of our Digipak as this is a common convention.  


We initially did some experimenting for the lyric booklet which we took photos for in front of a green screen.  Cutting out the image was harder than expected so it didn't look as professional as we would have liked.  It was really tough to cut out the hair and the trousers reflected the green screen so it didn't look clean.  Here is the first draft:


Here is the photoshoot we had:


STICKERS


We decided to include some stickers inside the digipak, as this is a common convention for artists to do.  Our stickers include Billie Eilish logos, fire and some of her face.  


ARTIST REVIEWING OWN DIGIPAK



FAN OPENING ON YOUTUBE



TRACK LISTING


We decided to have 14 tracks on our digipak, 3 of which are "live from Miami, FL".  This is the listing we decided to go for:
  1. all the good girls go to hell
  2. I dare you
  3. no
  4. left crowded
  5. crucifixion
  6. successful failure
  7. trapped in reality
  8. shadow
  9. different notes
  10. sweet tooth
  11. I'm your doll
  12. friction (live from Miami, FL)
  13. age too slow (live from Miami, FL)
  14. enemy (live from Miami, FL)
We chose songs which we think would work well with Billie Eilish's image and brand.  For example, adding in the religious connotations.  We also wanted to add a lot of contradictory names, like age too slow and successful failure.  I wrote my own lyrics to the song different notes:

I look you in the eye
You make me wanna cry
As you're waving goodbye
But I just wanna try

We should be perfect together
But our paths don't lead to forever

We're singing different songs
Everything you wrote
How can this be wrong?
We're on different notes

How could we have known
Our time has overgrown
I'm feeling so alone
I'm drawing blood from a stone

We should be perfect together
But our paths don't lead to forever

We're singing different songs
Everything you wrote
How can this be wrong?
We're on different notes

We're singing different songs
Everything you wrote
How can this be wrong?
We're on different notes


CHOSEN IMAGES/ART

These are our chosen images for the digipak:



We think that these are really striking visuals which will work perfectly for our Digipak.

FONT RESEARCH



DRAFT 2


For our second draft, we decided to steer away from Photoshop so that we could have more creative control, as we found that Photoshop felt quite limiting, due to the lack of knowledge we have on the software.  We think that it's not massively beginner friendly, so we reverted to working with PicMonkey.  Here is the draft:

Our notes on this draft:

  • This colour scheme is significantly different to our first draft. After the audience feedback, we've decided to go for the colour-pop look, rather than it being so dull.
  • The inner and outer panels don't gel very well together, but we like the concept of lyrics overlaid onto the inner panels.
  • We've decided not to have the artist name, which Billie Eilish has done before, but we did want the album title and I think the font is good for that.
  • I like the HD picture in the front and then the spine and back panel are blurred.


AUDIENCE FEEDBACK


There was a lot of positive reception for the front and back panels, with just a few points to changes, but the inner panel wasn't as successful.  The colours don't merge very well, so we will be changing it, almost entirely.  The lyrics were praised, and we like them, so we will be keeping them.  We're also going to make the image in the inner panels slightly clearer, as people weren't able to tell that there was a person in it.

DRAFT 1

Our first digital front cover draft was created on Adobe Photoshop 2021. It was our first time using this application. Our draft:

Our notes on this draft:
  • Follows a colour scheme we are likely to include in our final product
  • We are likely to include 2 visible versions of 'Billie Eilish' on our front cover, expressing different emotions, much like this draft
  • We feel the title and album title fit well into the cover, following conventions, yet also being unique as many are in the dark pop genre
  • The serif, bubble, dark red, white and black font works well, however we will search for fonts that work better, and stick to what Billie Eilish uses generally
  • We have added and played around with filters to the images, which make it stand out.  When we create our next draft, we will use makeup to further imply the contrast between who this character is/isn't.
  • We will also use different clothing, hair etc. to connote the meaning of our Digipak
  • We will play around with layering more, and will look at using the magnetic lasso tool on Photoshop to create more abstract visuals
  • Planning for our first back panel and inner panels, we will note up our plans for the back panel theme, inner panel themes and other aspects of the conventional Digipak
  • We want there to be a religious element on the front cover as well
  • We will look at having a strong font contrast between the album title and artist name
Here is a short video explaining the process of getting to our first draft...



AUDIENCE FEEDBACK


The audience feedback we got on this draft was not massively positive.  I agree that it's not the most striking visual and it's hard to fully see the facial expressions.  I think it's very different to the vibe we're giving off in the video, so i think that we should make it a bit more coherent.

INITIAL IDEAS

Our initial ideas are to play off of the contradictory music video we've created/the song we made the music video to.  As the song is called all the good girls go to hell, we're thinking of creating an image with two faces which have a lower opacity so we can see the difference between the two images.  I think that this would look best with exaggerated facial expressions in a close-up

The genre and chosen artist

IN THIS POST

  • Brief history incl. discography + chart status + (sub-)genre/s
  • Record label/s
  • Social media, streaming (+audience)
  • Brand/image summary + possible influences
  • Media appearances (+audience)
  • Existing texts: vids, digipak, website, merch

BILLIE EILISH

BRIEF HISTORY incl. DISCOGRAPHY + CHART STATUS + (SUB-)GENRE/S

Billie Eilish doesn't have a great deal of music put out, compared to other "dark-pop" artists, such as Lana Del Ray, who has 6 studio albums and 35 singles.  Having said that, Eilish's music reaches a mass audience with her album When We All Fall Asleep, Where Do We Go? (2019) reaching number 1 in the charts in the US, Australia, Austria, Canada, Denmark, the Netherlands, Norway, New Zealand, Sweden and the UK.  Her singles often reach top 10 in Australia and New Zealand.  Eilish's two most successful songs are Bad Guy (2019) reaching number 1 in the US, Australia, Canada, Norway and New Zealand and Therefore I Am (2020) reaching number 1 in New Zealand.

Billie Eilish (sub-)genre/s

RECORD LABEL/S 

Billie Eilish signed with Darkroom/Interscope when she was only 14 years old.  Interscope Records are a subsidiary of one of the big 3 conglomerates that dominate the music industry, being Universal Music GroupInterscope Records have signed many big names in the music industry, including Eminem and 5 Seconds of Summer.



I think a few good artists which have a slightly similar feel to Billie Eilish to look at would be: Ama Lou, Cloves, Lana Del Ray, renforshort & YUNGBLUD.

SOCIAL MEDIA, STREAMING (+ AUDIENCE) & BRAND/IMAGE SUMMARY + POSSIBLE INFLUENCES

Continuation to the Vanity Fair interview (4th year):


MEDIA APPEARANCES (+ AUDIENCE)

As shown in the powerpoint above, Billie Eilish goes on Vanity Fair's YouTube channel annually for an interview where they ask the same questions.  She has been on it for 4 years now.  

Billie has been on the cover of Vogue 3 times with a fourth digital exclusive.  

She won 5 Grammy's in 2020.


Eilish has been on numerous talk shows including The Tonight Show Starring Jimmy Fallon, The Late Night Show, Ellen, Jimmy Kimmel Live and many more.

EXISTING TEXTS: VIDS, DIGIPAK, WEBSITE, MERCH

MUSIC VIDEOS

all the good girls go to hell (2019)
Artist: Billie Eilish
Track: all the good girls go to hell
Music Video Length: 03:41
Target Audience: Female 15-24
Director: Rich Lee
Shot Length: 24 shots in total 
                     20 shots in 24 seconds = 1.2 seconds each
                     4 shots in 3 mins 6 seconds = 46.5 seconds each
                     11 seconds of black screen at the end

Music Video:

Analysis:

Possible Influences:
  • Religious connotations e.g. Heaven/Hell
  • Flames
  • Mix of shot lengths
  • Diegetic sound
  • Play with lighting

Therefore I Am (2020)

Artist: Billie Eilish
Track: Therefore I Am
Music Video Length: 04:59
Target Audience: Female 15-24
Director: Billie Eilish
Shot Length: There are 2 main shots.
                        1st shot: 2:00
                        2nd shot: 2:32
Music Video:

Analysis:


Possible Influences:
  • Filming on iPhone
  • Using different lenses on the phone
  • Writing "Directed by Billie Eilish"
  • Using diegetic sounds as well

DIGIPAK



WEBSITE

Conventions/influences: digipak

IN THIS POST:

  • What is a Digipak?
  • Key elements of a Digipak
  • General conventions
  • Genre conventions

DIGIPAK

Digipak conventions summary loops media from LouisHodges3

A Digipak is a patented style of CD or DVD packaging that consists of a gatefold paper or cardboard outer binding with a plastic tray attached inside.  When CDs were the mass market, Digipaks were the preferred choice of CD packaging for most major-label artists as they made the artist look relevant and current in the industry.  The paper feel of it gave the nostalgic feeling of vinyl which opened a market to an older audienceDigipaks aren't as popular nowadays due to the easy access of music online, whether it's a free platform like YouTube, or a subscription paid streaming platform, like Apple Music.  Digipaks make the CD look professional without the bulk of a plastic jewel case.  

KEY ELEMENTS OF A DIGIPAK

  • Name of artist/band
  • Name of album
  • Track listing
  • Price
  • Bonus material 
  • Website
  • Credits
  • Recording material, producer, when and where it was recorded, who wrote the songs and thanks.

Here you can see the difference between a Digipak and a plastic jewel case.  The Digipak in this picture has 8 panels (which isn't necessarily always the case), whereas the plastic jewel case only has 4 panels.

Billie Eilish has a 6-panel Digipak as well as numerous vinyls and a cassette tape.







GENERAL CONVENTIONS

In this vodcast, I explore the general conventions of a Digipak.  I look at a wide range of artists from different genres and eras.  The conventions I go into include, what a Digipak is, the artist name or logo, the album title, track listing, editions, bonuses and extras, the small print, barcodes, external panels link, inner panels flow and the spine.




GENRE CONVENTIONS

LORDE - PURE HEROINE (2013)


BILLIE EILISH - WHEN WE ALL FALL ASLEEP WHERE DO WE GO? (2019)


CHARLI XCX - CHARLI (2019)


LOOPS MEDIA'S RESEARCH

GENERAL CONVENTIONS


BLACK SABBATH - SABOTAGE (1975)


JAY-Z - THE BLUEPRINT 2, THE GIFT AND THE CURSE (2002)


CHRIS STAPLETON - TRAVELLER (2015)



GENRE CONVENTIONS


JOJI - NECTAR (2020)